Fashion Stores

Selfridges – J.W.ANDERSON.

Selfridges is a department store aimed at fast paced lifestyles. The store is made up of many sub-departments which form a large shop which you can access almost anything from. J.W.ANDERSON stood out the most, it’s dark, natural, dirty colours and wild style it made me stop and think. It’s very relatable towards the grunge subculture however it does have hints of pink and gold in which leans it towards the New Romanticism, this is also due to the dramatic and flamboyant looks the garments gave.

Urban Outfitters.

Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding. This store had a variety of subcultures within it, these include ones such as rockabilly, Punks, Goths, New Romanticism, skaters and Grunge, all of these are seen throughout the Urban outfitters stores by colour, style and creativity.

Liberty London – Scarf Hall.

Liberty is known for it’s absolutely amazing scarf hall and its wonderful fabric sold on the 4th floor. The fabrics, patterns and textures are seen across the whole of liberty, its defiantly not a sight to miss. I would say Liberty doesn’t have a particular subculture as it has such a wide range of different styles of clothing. There isn’t any sub category it would belong to.


Browns is a very high end independent boutique which stocks clothing from other designers. This particular store was 2 stories tallied wagon Molton street, Mayfair. Again, the same as Liberty Browns doesn’t appeal to any of the subcultures, it’s vey varied with it’s style and many of the garments have various subcultures worked within them.

Browns focus.

Browns Focus is a sister to Browns however is aimed at the moe edgy and experimental customers, it holds a lot of colour as you can tell by the centre photo, this was a bag in the window. Grunge stands out quite a bit with a slight edge of hip-hop from the brighter splashes of colour. Even though the top aren’t closely related they work very well together.

Dover Street Market.

Dover street market has a large range of collections including the newest seasons from the catwalk. The store is a massive 4 stories tall where each floor has it’s own price category. The basement is the cheapest level, however, its still quite expensive with prices starting at around £80 going to around £200 and the top floor reaching a massive £5,000. The bottom floor has a recognisable subculture of hiphop and skater with that filtering up within the floors getting less as you go up, however, the top didn’t have a recogniable subculture.


ACNE is a store which has a vey fresh approach to new collections and the clothing is varied to accommodate the widest audience. The company has a mixture of classic cuts along with his own style, the news season holds a lot of colour and experimental techniques. ACNE didn’t have a very obvious subculture within it, however, there were subtle hints of grunge and punk.


Burberry is an ever growing company that was founded in 1856

Beyond Retro.

Absolute Vintage.

Beyond Retro and Absolute vintage are very similar, they are both vintage shops which sell a large range of products including bags, hats, tops, jackets, coats etc. Both shops have a rough price point of around £20-£80. You have to be very patient when looking for you specific items when in these stores as there isn’t much of the same things however, there are a lot of products.


Anthropologies was founded in 1992 in wayne. it has grown into a one of a kind destination for those seeking a curated mix of clothing, accessories, gifts and home decor to reflect their personal style. They take their inspirations from fashion, art and entertainment. The clothing is very vintage and you can tell that across the whole of the store. they have very 1940s cuts where the hems finish between the ankle and knee and 3/4 length sleeves.


Whistles is a contemporary fashion brand based in London and since it’s relaunch in 2008 it has become a wardrobe staple for fashion editors and industry leaders. The store I visited was down bond street, it was a very small store however very full with various styles, shapes and colours, the colour pallet was very basic full of natural colours with splashes of brighter colours such as greens, reds and pinks. You can see a very strong hint of disco trannies from the oversized fur coats and the overly large and ripped jeans. You can also see slight hints of punks and grunge from the blacks and dark colours.

Stella McCartney.

Stella McCartney is a British designer who became interested in fashion at the age of 13 which she then did an intern at the age f 16 which kick started her career. In this store she was channeling the street subculture, the mannequins in the store had hair to match which was slightly more masculine, it was pulled into a low side ponytail which was styled one part school girlish and one part tomboy. The garments reflected this with the masculine shapes and structured fabrics, this particular store would fall into the tomboy/masculine subculture.



Alexander McQueen is a worldwide known designer, known especially for pushing the limits to his designs and creating amazing masterpieces. He is known for his dramatic designs and catwalks that are said to be pure and powerful. I was unable to take photo’s in this store however there were many hints of gothic and grunge throughout. you can see this from the shapes and styles of the clothing, there were ripped edges, buckles and raw seams. There was a lot of cotton twill to be saw along with fabrics such as leather, velvet and wool. There were hints from the Teddy boys when you look at the boxy zebra pony skin blazer and the denim bottoms.





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