During the late 1970 to the early 1980s the casual subculture origniated in the United Kingdom, it associates itself with ”football hooliganism”. Many of theses ”hooligans” would wear designer clothing labels and expensive sportswear, this would disguise them from policemen.
The casusal subculture peaked in the late 80s, by this time however the authorities were very wise and knew about the new found fashion sense. It was all aout what firms looked the best, who had the best and most expensive gear. Areas which had low unemployment and who were poorer we often ridiculed by the larger firms more richer for not sporting the gear.


Lyle&Scott are a scottish knitwear company formally known for golfing knitwear which formed in 1874. The branding was a distinctive golden eagle, the brand was taken in by a young, fashionable casuals in the 1980s. The clothing has appeared in TV shows such as skins as well as on other British musicians and celebrities.
Fred Perry was very popular within 1970s and 1980s. From 1981, the fred perry polo shirt was seen a casual Faux Pas and continued throughout the 80s.
Fila is an Italian sportswear company that was founded in 1911, a tennis player helped the company gain popularity in 1970, Fila was one of the most popular brand among the casuals and can be seen throughout their fashion.




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